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Search Engine Optimization (SEO) is the most important channel of organic (not paid) traffic to your website. It brings the highest conversions, and SEO services are noted for optimum correlation of Price and Result.
A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.